You’re in Boots, 20 swatches deep, and still can’t find the perfect shade you’ve been dreaming up in your head all week. You finally decide on one (or three) lipsticks, but the only one left in that shade is the tester (why do bad things happen to good people?). Then the staff fail to provide baby wipes, so the tell-tale signs of your lipstick addiction is scribbled all over your hand, exposed to the entire world for the remainder of the day. I FEEL YA GIRL.
Well, what if I told you that Bite Beauty makes all of these – albeit totally first world – problems disappear…
So the ‘lip lab’ itself is actually a lot smaller than I’d imagined. Tucked away in one of the trendy side streets of Soho, you’d probably walk right past it if you weren’t actively seeking it out. We had booked an appointment beforehand to create two custom lipsticks (the bespoke option), which was admittedly not cheap at $150.
We received a warm welcome as soon as we stepped in the door and straight away the artist sat me down on a stool at the bar and explained the process to me before going on to letting me prep my lips. Firstly, she handed me makeup remover to take off any remainders of lip product, a lip scrub to exfoliate, followed by their ‘lip mask’ to rehydrate. Once all of this was done and my lips were nicely prepped, we got to the exciting part – mixing the colours.
Mixing your colours
They’ll ask you what kind of colours you had in mind to begin with – this is a VERY hard question so I’d recommend thinking about it beforehand, particularly if you’re indecisive like I am (oopsie!). Luckily, I knew I wanted a wearable daytime lipsticks (i.e. pinky nude) and a deeper evening shade (i.e. berry). So with this in mind, she mixed up a base starting point for my first lipstick – the daytime shade. This one took a few attempts. I was worried beforehand that I would feel a bit embarrassed to say ‘I don’t like it’ or ‘can we add a bit more of this?’ but actually the girls are super nice and encourage you to keep changing it up until its perfect.
I chose pretty wearable colours, but if you’re more adventurous you can literally create ANYTHING. The woman next to me made a deep, dark green. And she honestly looked incredible. Sigh, if only I could be that awesome.
Making the lipsticks
When you’ve (finally) settled on your shades, they take the ingredients and mix them together. Whilst this is going on, you get to choose a scent for each lipstick – you can even mix scents together. I chose mint for the nude one and cherry for the berry lipstick.
Once your colours are mixed and melted together, they are poured into a bullet shaped mould and sat on a frozen block (I don’t even wan’t to know how cold this is) for around 5-10 mins.
When the lipsticks have set in the mould, they’re put into the bullet and packaged away beautifully in a little box along with the lip scrub, lip balm and lip primer they used on your lips at the beginning of the process. They suggest not using your new lipsticks for at least 20 minutes to allow them to set properly (I know I know, I was desperate to try them out too), but they do ask you which colour you’d like to wear for the rest of the day and give you this to put on before you leave the lab.
The lipstick quality
The lipsticks themselves are comfortable to wear, long-lasting and smell amazing. I went for a matte finish – which btw, I forgot to mention, as well as creating your custom shades and scent, you also get to choose your own finish! Being a frequent wearer of Mac’s Ruby Woo, I was expecting the mattes to be a lot more drying, but instead they’re very creamy and easy to wear. Overall a 10/10. I had to physically stop myself from compulsively applying my nude-coloured one throughout the day because it just smelled and felt so good.