The fashion industry is commonly accused of being the poster-industry of consumerist materiliasm. The more we buy, the more we want, without ever feeling truly satisfied. I’m no stranger to feeling that joy when a sales assistant hands over a glossy box with a brand new pair of patent boots inside, or the coat you’ve been dreaming of for the past two weeks, or even just the cutest pair of PJs. However, although some might regard me as ‘materialistic’ or frown upon my online shopping habits (they might have a point here), fashion and personal style mean more to me than simply objects hanging in my wardrobe.


  1. “Consumerism” is the selfish and frivolous collecting of products, or economic materialism.
  2. “Consumerism” is a force from the marketplace which destroys individuality and harms society.

In complete contrast to the wiki definition, I believe that my shopping habits are what makes me individual. Scroll on to find out the reasons why fashion is important to me.


Clothes give you confidence. I can say for a fact that whenever I’m feeling a bit down about myself, something as simple a well fitted pair of trousers and a feminine blouse can make me feel 10 times more confident. It doesn’t even have to be about my physical appearance – I often reach for my favourite Mac lipstick when I’m feeling a little sad because it just makes me feel like i’ve got my shit together (excuse my french).

Your fashion choices reflect your mood. I like to get dressed up and feel my best when i’m somewhat ‘put together’, but sometimes you just gotta wear your comfiest and slouchiest jumper and baggiest jeans. Hint: when you see the jogging bottoms, you’re probably best to just avoid me.

Style has no price tag. My whole outfit in this post probably cost under £80. I mean everything from my boots to my hat. Although there’s nothing better than splurging on a luxury item, when it comes to more trend-influenced pieces I often look for cheaper alternatives. And i totally stand by that old saying ‘its not what you wear, but how you wear it’.

Style can do the talking for you. A person’s style choices can say a lot about who they are.

You can be creative. I love experimenting with different shapes, colours and textures when getting dressed. Sometimes things work, and sometimes they don’t, and often it takes a few tries to get things right (and a floordrobe by the time i’ve finally decided on an outfit).


Outfit Details:

Jumper – New Look (old)

Trousers – Boohoo

Bag – Warehouse (old)

Hat – ASOS

Boots – Boohoo

Necklace – LV

Posted by:Rebecca

Hello! I'm a pint-sized marketing graduate in Edinburgh. I spend too much time scrolling through Instagram, drinking copious amounts of coffee and thinking about what colour of lipstick works best with my outfit.

4 replies on “Why fashion is more than materialism

  1. I don’t spend a lot of money on clothes but the clothes I have, have been carefully selected by moi 😂 unfortunately it indeed affects how people see you even though this shouldn’t matter this is how society thinks nowadays. Of course on a Sunday like this I’m in my PJ’s hehe


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